“The goal is to become HBO faster than HBO can become us,” Netflix Chief Content Officer Ted Sarandos famously told GQ magazine in 2013. It looks like this is becoming a reality at the tail-end of 2015, as the Golden Globe nominations confirmed that Netflix had received eight nods, versus HBO's seven.
I have to admit that part of me misses the days when you knew that the programme you were watching that evening would be the one most people were talking about at school, or work, the next day. This is now an increasingly rare occurrence - usually reserved for major sporting events.
As compelling content is now created across multiple subscription services, it is only going to get even more fragmented. So the old 'water cooler' conversation that opened along the lines of 'did you see Top Gear last night?', is - sadly - already a thing of the past.
Streaming services made a strong showing when the nominations for the 73rd Golden Globe Awards were announced this morning. Netflix dominated the TV category with a total of eight nominations, closely followed by HBO – which now competes with an over-the-top service of its own. HBO and Starz earned seven nods, while Amazon and FX received five each. Meanwhile, traditional TV broadcasters like ABC, FOX and PBS earned four nominations each, but CBS only clocked in with one. Hulu also only received a single nomination, though it has not invested as heavily in original content as its competitors, relying more on gaining streaming rights to networks’ current shows, as well as their archives. Still, even with just one nomination, Hulu bested NBC, which was not nominated at all this year.