After selecting Goldman Sachs and Morgan Stanley as underwriters, Snapchat (aka Snap Inc.) has effectively fired the starting pistol on it's IPO process. This will no doubt intensify speculation that Uber, Airbnb, Spotify etc. will follow imminently.

With an IPO valuation estimated at $25bn, Snapchat looks a steal versus the $19bn Facebook paid for WhatsApp back in 2014. Even more so when you take into account that ad revenues for the firm are expected to top $1bn next year.

Having said that, many things in this space look cheap compared to WhatsApp... Instagram ($1bn in 2012), YouTube ($1.65bn in 2006)...