This reminds me of the type of share movements we haven't seen since the heady days of the late-90's/early-00's.
Nintendo stock is now up over 50% since the launch of Pokémon Go - adding over $9BN to the companies market cap. This is all the more remarkable given that Nintendo only own 30% of the games' publisher, Pokémon Games, along with the US firm Niantic - itself a spin-off from Google's parent company, Alphabet.
The game is not yet released in Europe, but based on adoption rates in the US - where it's now been downloaded more times than Tinder - analysts are clearly pricing in similar success over here.
What we are seeing here is the first mass adoption of an augmented reality product, the promise of which has been fueling sky-high valuations for pre-revenue firms such as Magic Leap.
Soon, but not yet, we will have to ask the rather dull question of how will they monetise it. Very 90's.
Pokémon-Chasing Investors Send Nintendo Shares Soaring Craze added $9 billion in market value to gaming company