What's next world domination? You must have been hiding under a rock to have missed the launch and stellar growth of Pokemon GO, the new augmented reality game from Nintendo and Niantic. In fact, its been the topic of much discussion in our office today. And with downloads surpassing Tinder and Twitter its not hard to see why.
But is it sustainable? We've been here before, who remembers the Tamagotchi, the other pocketable pet, craze? Or even Pokémon the first time round?
According to SimilarWeb, in fact (via Forbes), Nintendo and Niantic Lab’s game is growing so fast that its daily users are about to surpass none other than Twitter‘s, at least on Android. Just let sink this in for a second: the skyrocketing explosion of Pokémon’s first entry in the smartphone realm has been so strong that the developers had to pause the global rollout due to server instability. And that’s just the beginning; during the last two days, GO was installed on 5.6% of all Android devices in the US, with a number of total installations that far outgrows Tinder, for example. And, as far as actual usage goes, it looks like people are spending more time training their pocketable monsters than sharing pictures on Snapchat.