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As I'm sure my collegaues will attest I am an avid online shopper; to the extent that as an office we are on first name terms with the local Hermes courier 'Mike' and even debated whether we should buy him a box of chocolates at Christmas.
I have an ASOS Premier account ("unlimited next-day delivery or nominated day delivery with no minimum order value for a whole year") and was excited when they launched voucher points earlier this year - "keep shopping, keep earning!"
And I never thought I would change or stop but this article and others like it have given me reason to pause and reflect on my shopping habits.
Whether you’re buying a vast selection of outfits in the hope of finding one you like, or ordering the same item in several sizes, you’re one of the ‘serial returners’ – shoppers identified as purposefully overbuying. And a survey of 308 UK retailers has six in 10 claiming the practice negatively affects the business, with one in five even raising prices to cover the cost. The Barclaycard survey also questioned customers, and estimates that 30% intentionally overbuy before returning items.
